Crypto.com partners with UEFA Champions League in a groundbreaking deal

Crypto.com, a leading global cryptocurrency platform, has announced an exclusive multi-year partnership with the UEFA Champions League, becoming the first cryptocurrency company to secure such a prestigious deal in the world of sports.

This collaboration marks a significant milestone in the intersection of cryptocurrency and global sporting events, underscoring Crypto.com's growing influence in the mainstream arena.

As part of the partnership, Crypto.com will serve as the official global sponsor of the UEFA Champions League. The collaboration aims to bring innovative and immersive experiences to football fans worldwide. This will include in-stadium activations, where fans can engage with cryptocurrency-themed content during matches, and broadcast integrations that highlight the brand across various media platforms.

According to the release, Crypto.com plans to leverage this partnership to create memorable moments that resonate with fans and making cryptocurrency more accessible and relatable to a broader audience.

Steven Kalifowitz, Chief Marketing Officer at Crypto.com, emphasized the importance of this partnership in expanding the brand's global reach. “This exclusive partnership with one of, if not the most popular leagues in the world, represents a significant step in our journey of engaging consumers through the most iconic global sporting events,” Kalifowitz stated.

He highlighted the platform's success in building a strong community through innovative events and expressed confidence that this partnership would further accelerate Crypto.com’s mission of putting cryptocurrency in every wallet.

UEFA's Vision for Innovation

UEFA, the governing body of European football, is equally enthusiastic about the partnership. Guy-Laurent Epstein, UEFA's Marketing Director, remarked, “We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world.” Epstein noted that this collaboration marks an exciting new chapter for the UEFA Champions League, as it embraces innovative technologies to enhance fan experience and engagement.

Crypto.com’s Growing Influence

This partnership with UEFA is the latest in a series of high-profile deals for Crypto.com. The platform has previously secured naming rights for the Crypto.com Arena in Los Angeles and partnered with major sporting events like Formula 1 and the FIFA World Cup Qatar 2022. With over 100 million users, Crypto.com is positioning itself as a leader in the cryptocurrency space by aligning with globally recognized sports brands and events.

As the UEFA Champions League kicks off its new season, fans can expect to see Crypto.com's presence both on and off the pitch, signaling the growing integration of cryptocurrency into everyday life.