Strategy Doubles Down on Bitcoin: Buys Nearly $1 Billion More as Saylor Reinforces Confidence
Strategy Inc. (formerly MicroStrategy) has recently scooped up around US $962.7 million worth of Bitcoin, adding 10,624 BTC in the first week of December 2025. The move takes its total holdings beyond 660,000 BTC, reinforcing its status as the world’s largest corporate Bitcoin treasury and signalling renewed faith in the flagship cryptocurrency.
Coinccino 
When it comes to bold bets on Bitcoin, Strategy — headed by Michael Saylor — has never shied away. In the latest round of acquisitions recorded between December 1 and December 7, the firm purchased 10,624 BTC at an average price of about US $90,615 per coin, according to an SEC filing.
This haul, nearly a billion-dollar investment in just one week, brings their total BTC holdings to approximately 660,624 coins, making Strategy arguably the largest corporate holder of Bitcoin globally.
What’s behind this aggressive buying?
Saylor has repeatedly described Bitcoin as “digital capital” — a store of value superior to holding cash amid global monetary turbulence.
In 2025, despite market headwinds and heightened volatility across crypto assets, Strategy continued to execute its long-term treasury strategy: accumulating BTC using funds raised from stock and preferred-share issuances.
Market context — Why now?
Bitcoin recently saw a significant correction from its all-time highs, sending many investors into cautious territory. Yet for Strategy, this dip represents an opportunity. With BTC prices lower than peak levels from October, the company seems to be “buying the dip” — a clear vote of confidence in long-term upside potential.
Analysts are watching closely. Some view this accumulation as a commitment to holding through cyclic volatility; others raise concerns about the company’s heavy exposure and dependence on Bitcoin’s price recovery.
What this means for investors & crypto markets
- For long-term believers: Strategy’s move could reinforce the narrative of Bitcoin as a long-term store-of-value — encouraging institutional and retail investors alike to reconsider BTC exposure.
- For crypto’s broader reputation: Large-scale corporate accumulation adds legitimacy and may help attract more mainstream capital into digital assets.
- For market volatility: While the buy signals confidence, the heavy concentration in BTC also underscores risk — if prices fall further, entities like Strategy may create additional selling pressure.
