David Beckham‑Backed Firm Makes Waves with $20M Bitcoin Bet

Prenetics, a Nasdaq-listed health diagnostics firm with celebrity backing from football legend David Beckham, has made headlines by becoming the first publicly traded healthcare company to adopt a Bitcoin treasury strategy. The firm recently acquired 187.42 BTC, valued at approximately $20 million, in a bold move that aligns healthcare with the digital asset revolution.

What Sets Prenetics Apart

• Secure Acquisition: The company purchased its Bitcoin using Kraken's custody service, reflecting a careful yet optimistic approach.

• Strategic Vision: CEO Danny Yeung emphasized their long-term commitment, stating they aim to allocate “the majority of its balance sheet to Bitcoin,” signaling a fusion of blockchain with healthcare and longevity science.

• Leadership Reinforced: Former OKEx COO Andy Cheung has joined the board to drive the company's crypto initiatives, ensuring experienced guidance in navigating the digital asset landscape.

More Than Just Holding Bitcoin

Unlike traditional corporate strategies of holding crypto passively, Prenetics aims to actively generate yield through lending and structured crypto products. In addition, the firm plans to accept Bitcoin payments across its health platforms, a move that further pushes crypto into everyday utility.

Following the announcement, Prenetics’ stock surged 23%, showcasing investor confidence in its progressive asset management and crypto integration strategy.

Why This Is Significant

• Diversified Innovation: This marks a significant expansion of Bitcoin adoption into non-financial sectors like healthcare, joining companies such as MicroStrategy and Tesla.

• Crypto-Native Direction: With Andy Cheung onboard, the company is blending blockchain expertise with traditional corporate governance.

• Real-World Utility: By accepting Bitcoin payments, Prenetics moves beyond speculation, embracing crypto for real, consumer-facing use cases.

Prenetics’ leap into the Bitcoin space may well redefine how healthcare companies perceive digital assets—not just as investments, but as infrastructure for the future.