DDC Enterprise & Animoca Brands Join Forces on $100M Bitcoin Treasury Strategy

DDC Enterprise (NYSE: DDC) has entered a strategic nonbinding MoU with Animoca Brands to collaboratively manage and enhance yield from up to $100 million in Bitcoin holdings.

Jul 12, 2025 - 11:38
Jul 12, 2025 - 11:39
DDC Enterprise & Animoca Brands Join Forces on $100M Bitcoin Treasury Strategy
DDC Enterprise & Animoca Brands Join Forces on $100M Bitcoin Treasury Strategy
  • Animoca Brands will allocate Bitcoin to fuel DDC’s corporate treasury initiative, building on DDC’s recent $528 million financing designed to ramp up BTC accumulation.
  • Yat Siu, co-founder and executive chairman of Animoca Brands, joins DDC’s newly formed Bitcoin Visionary Council, guiding best practices in yield strategy and risk management.
  • DDC, primarily known as a global culinary brand, is doubling down on Bitcoin as a strategic reserve asset—a move aligned with a growing number of publicly traded companies expanding corporate crypto treasuries .

Why This Matters:

  1. Institutional Yield Opportunities – A $100M Bitcoin allocation indicates increasing confidence in the asset’s treasury utility.
  2. Governance & Expertise Combined – With Yat Siu’s strategic oversight, the move signals serious intent beyond mere accumulation.
  3. Corporate Model for Bitcoin Adoption – The alliance serves as a blueprint for how public companies can responsibly integrate digital assets.