DDC Enterprise & Animoca Brands Join Forces on $100M Bitcoin Treasury Strategy
DDC Enterprise (NYSE: DDC) has entered a strategic nonbinding MoU with Animoca Brands to collaboratively manage and enhance yield from up to $100 million in Bitcoin holdings.
Coinccino 
- Animoca Brands will allocate Bitcoin to fuel DDC’s corporate treasury initiative, building on DDC’s recent $528 million financing designed to ramp up BTC accumulation.
- Yat Siu, co-founder and executive chairman of Animoca Brands, joins DDC’s newly formed Bitcoin Visionary Council, guiding best practices in yield strategy and risk management.
- DDC, primarily known as a global culinary brand, is doubling down on Bitcoin as a strategic reserve asset—a move aligned with a growing number of publicly traded companies expanding corporate crypto treasuries .
Why This Matters:
- Institutional Yield Opportunities – A $100M Bitcoin allocation indicates increasing confidence in the asset’s treasury utility.
- Governance & Expertise Combined – With Yat Siu’s strategic oversight, the move signals serious intent beyond mere accumulation.
- Corporate Model for Bitcoin Adoption – The alliance serves as a blueprint for how public companies can responsibly integrate digital assets.
