Oobit Expands

Crypto payments platform Oobit Expands into Colombia, strengthening its presence in Latin America as the region’s digital asset economy surpasses an estimated $44 billion.

The move marks Colombia as Oobit’s ninth active market globally and further highlights Latin America’s rapid transformation into one of the fastest-growing crypto adoption regions in the world. The expansion follows the company’s earlier launches across Argentina, Brazil, and Chile, where crypto payment usage has accelerated significantly over the past two years.

The company’s decision to enter Colombia comes as stablecoin adoption continues rising sharply throughout the region, driven by inflation concerns, cross-border remittance demand, and growing use of crypto for everyday purchases.

Colombia Emerges as a Major Stablecoin Market

Colombia has quickly become one of Latin America’s largest stablecoin economies.

Recent data from Chainalysis showed that the Colombian peso is now the second most-used fiat currency in Latin America for stablecoin purchases. This places Colombia among the region’s most active markets for digital dollar adoption.

Stablecoins such as USDT and USDC have gained popularity because they allow users to access digital payments without exposure to the volatility commonly associated with cryptocurrencies like Bitcoin and Ethereum.

For many users across Latin America, stablecoins are increasingly serving as:

  • Digital savings alternatives
  • Payment tools
  • Cross-border remittance systems
  • Inflation hedges
  • Everyday spending assets

Oobit’s infrastructure is designed specifically to support this growing demand for real-world crypto spending.

How Oobit’s Crypto Payment System Works

Oobit allows users to spend cryptocurrencies directly from self-custodial wallets using a Visa-linked payment infrastructure accepted by more than 150 million merchants across over 80 countries.

The platform automatically converts crypto into fiat currency at the point of payment, enabling users to purchase everyday goods and services without requiring merchants to directly accept cryptocurrencies.

This approach bridges blockchain payments with traditional financial systems while allowing users to retain control over their digital assets.

Unlike centralized exchanges that hold customer funds, Oobit focuses heavily on self-custody integration, reflecting broader industry demand for decentralized financial ownership.

Brazil Shows Massive Growth in Crypto Spending

Brazil has become one of Oobit’s strongest-performing markets since the company launched operations there.

According to company data, Oobit recorded more than 200% growth in user activity across Brazil as crypto payments moved further into mainstream daily use.

Active Brazilian users now spend an average of approximately $400 per month through around 20 separate transactions. Similar usage patterns are reportedly emerging across multiple Latin American countries where Oobit operates.

The data suggests crypto adoption in the region is shifting away from speculation and increasingly toward practical financial use cases.

Everyday Purchases Drive Crypto Adoption

One of the most important trends highlighted by Oobit’s expansion is the rise of everyday crypto spending.

In Latin America, grocery stores and supermarkets account for roughly 35% of all Oobit spending activity, making food purchases the platform’s largest transaction category.

Other major spending categories include:

  • Restaurants: 8.8%
  • Miscellaneous food stores: 7.2%
  • Department stores: 5.3%
  • Fast-food restaurants: 4.1%
  • Beauty salons and barber shops: 5.5%
  • Gas stations: 5%
  • Electronics and automotive stores

The growing diversity of spending categories suggests crypto is becoming integrated into ordinary consumer behavior rather than remaining limited to trading or investment activity.

Oobit CEO Amram Adar described Latin America as a global leader in practical crypto adoption.

“We are seeing a regional shift where crypto is no longer just an investment, but a primary way to pay for groceries and healthcare,” Adar said.

Stablecoins Dominate the Region’s Crypto Economy

Stablecoins now represent the majority of crypto transaction activity across several Latin American markets.

Brazil, the region’s largest crypto economy, has seen stablecoins account for more than 90% of crypto flows according to Chainalysis data.

On Oobit’s platform:

  • USDT remains the most-used transaction asset
  • Oobit’s native token ranks second
  • USDC holds the third position

The dominance of stablecoins reflects consumer demand for low-volatility digital assets that can function effectively as payment tools and value storage mechanisms.

Latin America’s Crypto Economy Continues Growing

Latin America’s broader crypto economy has expanded rapidly in recent years.

Chainalysis estimates that nearly $1.5 trillion in crypto transactions occurred across the region between July 2022 and June 2025.

Regional crypto activity reportedly grew:

  • From $20.8 billion in mid-2022
  • To a record $87.7 billion by late 2024

The market has consistently remained above $60 billion into early 2025, with the overall regional crypto economy now valued at approximately $44 billion.

Several factors are driving this growth:

  • High remittance demand
  • Inflation pressures
  • Currency instability
  • Banking limitations
  • Expanding digital payment infrastructure
  • Rising stablecoin adoption

Brazil Leads the Regional Market

Brazil currently dominates the Latin American crypto market.

The country accounts for approximately $318.8 billion in crypto transaction volume, representing nearly one-third of the entire regional market.

Brazil has also become the region’s fastest-growing crypto economy with growth rates approaching 110%.

Large local platforms including:

  • Mercado Bitcoin
  • Ripio
  • Bitso
  • Wenia
  • SatoshiTango

have helped accelerate adoption through fiat integrations and simplified onboarding systems.

Centralized Exchanges Still Play a Major Role

Despite rising decentralized finance activity globally, Latin America remains heavily dependent on centralized exchanges.

According to Chainalysis:

  • Latin American centralized exchanges account for 64% of regional crypto activity
  • This trails only the MENA region at 66%
  • Europe stands at 53%
  • North America sits at 49%

Strong reliance on centralized exchanges highlights the importance of easy fiat on-ramps and user-friendly payment infrastructure in emerging markets.

Stablecoins Are Becoming Part of the Financial System

Industry analysts increasingly believe stablecoins are moving beyond early adoption stages and becoming embedded within Latin America’s financial system.

In many countries, consumers now use stablecoins for:

  • Remittances
  • Savings protection
  • Daily spending
  • Online purchases
  • Freelance payments
  • International commerce

This transition could reshape regional banking and payment systems over the coming decade.

What Oobit’s Expansion Means for Crypto Payments

Oobit’s expansion into Colombia reflects the broader transformation occurring across global crypto markets.

Instead of focusing only on trading and speculation, many blockchain companies are now targeting real-world payment infrastructure capable of competing with traditional financial networks.

If adoption continues accelerating across Latin America, stablecoin-based payment systems may become increasingly integrated into daily commerce, especially in regions facing inflation volatility or expensive cross-border transaction costs.

The combination of:

  • Self-custodial wallets
  • Stablecoins
  • Visa-linked payment systems
  • Mobile crypto infrastructure

could significantly expand how consumers interact with digital assets in emerging markets.

Conclusion

Oobit’s launch in Colombia highlights Latin America’s growing importance in the global crypto economy. As stablecoin adoption accelerates and consumers increasingly use crypto for daily spending, the region is becoming one of the strongest examples of practical blockchain payment adoption worldwide.

With the Latin American crypto economy now exceeding $44 billion and countries like Brazil and Colombia leading stablecoin usage, platforms such as Oobit are positioning themselves at the center of a rapidly evolving digital financial ecosystem.

FAQs

1. What is Oobit?

Oobit is a crypto payments platform that allows users to spend cryptocurrencies directly from self-custodial wallets using Visa-linked payment infrastructure.

2. Why is Oobit expanding into Colombia?

Colombia is one of Latin America’s largest stablecoin markets and has growing demand for crypto-based payment solutions.

3. How large is Latin America’s crypto economy?

The region’s crypto economy is estimated to be worth over $44 billion according to recent market data.

4. Which cryptocurrency is most used on Oobit?

USDT currently ranks as the most-used cryptocurrency for transactions on Oobit’s platform.

5. What are people buying with crypto in Latin America?

Most crypto spending goes toward groceries, restaurants, retail shopping, beauty services, gas stations, and everyday consumer purchases.

6. Why are stablecoins popular in Latin America?

Stablecoins provide faster, lower-cost, and more stable digital payments compared to volatile cryptocurrencies and traditional banking systems.

Disclaimer:
This content is for informational purposes only and not financial advice. Always conduct your own research before making investment decisions.

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